Topic: The Susan Southerland Secret: Insight to Personality Planning, Marketing, and Sales
Be prepared to change your current paradigm on today's brides and revitalize your sales. The Echo-Boomer generation is here and they are getting married! This means they way we used to do business isn't how it used to be. Today's bride has different priorities, ways of finding vendors, and preferences on what she wants. Sky is the limit! But, in a "sea of sameness" with competing vendors popping up everyday in the market, how do you stand out? Each bride has her own strengths and weaknesses in planning her wedding and now it's time to learn how to recognize what those are and use them to build a trustworthy and credible relationship with her to define your uniqueness.
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Susan’s exceptional weddings have been featured numerous times on the Style Network’s "Whose Wedding Is It Anyway?" and TLC’s "A Wedding Story." Her cutting edge advice has been quoted in The Wall Street Journal, The New York Times, The Orlando Sentinel, Orlando Leisure, and The Orlando Business Journal.
Admired for her depth of knowledge and her easy going personality, Susan boasts the honor of being the official National Wedding Expert for Perfect Wedding Guide. In addition to the Susan Southerland Secret website, Susan’s advice can be found in the planning pages of this national magazine and onwww.perfectweddingguide.com.
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Kristy began her career at Disney’s Fairy Tale Weddings, where she consulted with hundreds of wedding couples selling five distinct wedding venues, four theme parks, and 17 resorts. This unique experience included in depth brand marketing, website re-design, creation of wedding planning guides, and the television premier of ABC’s Extreme Makeover: Wedding Edition.
Kristy went on to heighten her wedding experience with The Ritz-Carlton Hotel Company where she created Ritz-Carlton Intimate and Signature Weddings with The Ritz-Carlton Orlando, Grande Lakes as Senior Wedding Sales Manager and then when she opened The Ritz-Carlton, Denver as the Director of Catering Sales. Leading her teams in consulting for this luxury clientele, she wrote and produced a wedding planning book that was benchmarked by the company for its website. Shortly thereafter, Kristy became one of six people in the country to sit on The Ritz-Carlton Corporate Wedding Advisory Board, where she specialized in marketing sales tools and vendor relationships.
As one of the top wedding specialists in the country, Kristy is a member of the Wedding Dream Team. She speaks nationwide on cutting edge trends, strategic planning, and custom marketing concepts. Her expertise also includes designing bridal events which specialize in capturing specific clientele for venues and vendors. Partnering with celebrity dress designers and wedding planning teams, Kristy has brought venues over 1,000% in return on their investments. Most known for "Down the Aisle," she provides art, creativity, and customization to venues, vendors, and clientele.
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